Scenes from the Road

I'm not sure what to make of this sign at the edge of the village of Bellflower, Illinois. I love the fact that it says "Home of" and then there's sort of a fill-in-the-blank section below. At the other side of town, there's the same sign, but with a different name. What do they do? Have a silent auction fundraiser each year to sell the right to have your name inserted there? Or, maybe, Ashley Miller is a famous bronze medalist in synchronized skating.