A couple of months ago, as I drove to the IACAC conference near Chicago, I stopped for dinner at a Burger King in Pontiac, Illinois. While I waited (and waited) for my order, I noticed a sign on the wall that outlined their corporate values. Since you can’t read them very well from this photo, let me restate them here for you, exactly as they appeared on the certificate.
• We hire new people who believe in our six values and live them personally
• The responsibility belongs to everyone at every level
• With theses values in places, our success will be long-term and unparalleled
• We reward those who go above and beyond to demonstrate the value
GET IT DONE
BELIEVING THAT ACHIEVING POSITIVE RESULTS, IS THE KEY TO CONTINUING SUCCESS FOR EVERYONE
EXAMPLE IS NOT THE MAIN THING IN INFLUENCING OTHER, IT IS THE ONLY THING
TO LOVE WHAT YOUR DOING AND FEEL THAT IT MATTERS, COULD ANYTHING BE MORE FUN
WHEN YOU AFFIRM BIG, BELIEVE BIG AND PRAY BIG, BIG THINGS HAPPEN
MAKE A DIFFERENCE
YOU CAN GET ANYTHING YOU WANT IF YOU HELP ENOUGH PEOPLE GET WHAT THEY WANT
IF YOU WILL DO MORE WORK THAN YOU ARE PAID FOR, YOU WILL ULTIMATELY BE PAID FOR MORE WORK THEN YOU DO
Inspirational, no? It takes a lot of money to buy a fast food franchise, let alone an entire district full of them (though I have no idea what a Burger King district consists of). How could someone achieve the level of success necessary to own multiple Burger King restaurants and not [a] know better than to resort to these clichés and [b] have a clue about spelling, punctuation and grammar? And don't get me started on the cheesy clip art. Perhaps I’ve overestimated how much intelligence it takes to be successful in business.