“People buy for three reasons and three reasons only: Price and/or Service and/or Exclusivity. If all things are equal and your price is lowest, you will get the order. If you service is terrific, your sales people warm and knowledgeable, your guarantee of satisfaction ironclad, people will buy. Or if you are the only game in town (e.g., Rolls-Royce, Segway, Picasso), you will make the sale.”Wednesday, May 16, 2007
Quote of the Week
“People buy for three reasons and three reasons only: Price and/or Service and/or Exclusivity. If all things are equal and your price is lowest, you will get the order. If you service is terrific, your sales people warm and knowledgeable, your guarantee of satisfaction ironclad, people will buy. Or if you are the only game in town (e.g., Rolls-Royce, Segway, Picasso), you will make the sale.”
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